2010
Ice Bear
The Purves Environmental Fund was the primary financial supporter of the Sydney Ice Bear. The key objective of the event was to raise public and media awareness of the need for more immediate action on climate change.
A life-sized ice sculpture was carved at Customs House Square in Sydney by a British sculptor, Mark Coreth. The Ice Bear remained on the spot for 7 days melting under the Sydney’s winter sky and passer byes hands and contact, gradually revealing its bronze skeleton, serving as a poignant metaphor for the human impact on our environment. It attracted more than 50,000 visitors who came to see and touch the ice sculpture, and received over 5.1 million media impressions reaching a wide audience in Australia and abroad.
2010
Ice Bear
The Purves Environmental Fund was the primary financial supporter of the Sydney Ice Bear. The key objective of the event was to raise public and media awareness of the need for more immediate action on climate change.
A life-sized ice sculpture was carved at Customs House Square in Sydney by a British sculptor, Mark Coreth. The Ice Bear remained on the spot for 7 days melting under the Sydney’s winter sky and passer byes hands and contact, gradually revealing its bronze skeleton, serving as a poignant metaphor for the human impact on our environment. It attracted more than 50,000 visitors who came to see and touch the ice sculpture, and received over 5.1 million media impressions reaching a wide audience in Australia and abroad.
2010
Ice Bear
The Purves Environmental Fund was the primary financial supporter of the Sydney Ice Bear. The key objective of the event was to raise public and media awareness of the need for more immediate action on climate change.
A life-sized ice sculpture was carved at Customs House Square in Sydney by a British sculptor, Mark Coreth. The Ice Bear remained on the spot for 7 days melting under the Sydney’s winter sky and passer byes hands and contact, gradually revealing its bronze skeleton, serving as a poignant metaphor for the human impact on our environment. It attracted more than 50,000 visitors who came to see and touch the ice sculpture, and received over 5.1 million media impressions reaching a wide audience in Australia and abroad.
2010
Ice Bear
The Purves Environmental Fund was the primary financial supporter of the Sydney Ice Bear. The key objective of the event was to raise public and media awareness of the need for more immediate action on climate change.
A life-sized ice sculpture was carved at Customs House Square in Sydney by a British sculptor, Mark Coreth. The Ice Bear remained on the spot for 7 days melting under the Sydney’s winter sky and passer byes hands and contact, gradually revealing its bronze skeleton, serving as a poignant metaphor for the human impact on our environment. It attracted more than 50,000 visitors who came to see and touch the ice sculpture, and received over 5.1 million media impressions reaching a wide audience in Australia and abroad.
2010
Ice Bear
The Purves Environmental Fund was the primary financial supporter of the Sydney Ice Bear. The key objective of the event was to raise public and media awareness of the need for more immediate action on climate change.
A life-sized ice sculpture was carved at Customs House Square in Sydney by a British sculptor, Mark Coreth. The Ice Bear remained on the spot for 7 days melting under the Sydney’s winter sky and passer byes hands and contact, gradually revealing its bronze skeleton, serving as a poignant metaphor for the human impact on our environment. It attracted more than 50,000 visitors who came to see and touch the ice sculpture, and received over 5.1 million media impressions reaching a wide audience in Australia and abroad.
